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Results: 51
Factors Influencing Consumer Intention to Subscribe to the Premium Music Streaming Services in China
This study investigates the causes impacting the consumers' intention of the premium music streaming services' subscription in China. An integrated model called the Theory of Streaming Service Acceptance (TSSA) is proposed to...
Published by: IGI Global
Towards the Customers' Intention to Use QR Codes in Mobile Payments
This research studies the motivation of customers to choose the QR code as a payment tool by developing an integrated model based on UTAUT 424 valid responses were collected from diversified socio-economic backgrounds to...
Published by: IGI Global
The Research of Social Network Analysis on College Students' Interactive Relations
Chang Chen, Min Chen
Apr 01, 2021
Nowadays the number of college students' suicides are increasing for the insufficient social support or poor interpersonal relations. Furthermore, not much attention has been concerned to students' interpersonal relations when...
Published by: IGI Global
Who Should Open Offline Showrooms?
The consumption experience is taken seriously by consumers, and increasingly, firms open offline showrooms for this. Showrooms can help to resolve the uncertainty of consumer perceived value and brand preference in online...
Published by: IGI Global
The Circumplex Model for Structuring Career Anchors of the IT/IS Personnel
A quantitative study involving Mainland China (the PRC), Taiwan, India, the UAE, and the US, five areas with 852 responses of IT/IS personnel data towards building a more suitable Circumplex Career Anchor Model for IT/IS...
Published by: IGI Global
Influential Factors of Knowledge Sharing of Multinational E-Health Service Based on 24HrKF
In order to solve the problem of cross-time and cross-regional medical collaboration and distributed knowledge sharing across patients and medical teams for 24 hours a day in the context of global resource allocation, a new...
Published by: IGI Global
Evaluating Agricultural Food Supply Chain Resilience in the Context of the COVID-19 Pandemic
With the spread of the global COVID-19 pandemic, agricultural food supply chains (AFSC) have suffered from unprecedented challenges and disruption. AFSC must possess extremely high levels of resilience when confronted by the...
Published by: IGI Global
Using Online Social Networks to Globalize and Popularize Product Brands in Different Cultural Areas
The purpose of this paper is to investigate the influential factors of online social network advertising in three different cultural areas, being China, India, and the US. This study uses the Social Capital Theory (SCT), and...
Published by: IGI Global
Exploring College Students' Deeper Learning Perceptions in the Blended Learning Environment
With the rapid development of information communication technology (ICT) in teaching, deeper learning has become an essential competency for success in the 21st-century classroom. College students' deeper learning assessments...
Published by: IGI Global
Career Anchors of IT/IS Personnel
While career anchors have mainly studied in the US society; this study demonstrates the difference in the career anchors of the information technology/information system (IT/IS) personnel rooted in different cultures. The survey...
Published by: IGI Global
Empirical Comparative Study of Wearable Service Trust Based on User Clustering
Users of wearable services are different in age, occupation, income, education, personality, values and lifestyle, which also determine their different consumption patterns. Therefore, for the trust of wearable services, the...
Published by: IGI Global
Automatic Generation of ROP Through Static Instructions Assignment and Dynamic Memory Analysis
W⊕X is a protection mechanism against control-flow hijacking attacks. Return-oriented programming (ROP) can perform a specific function by searching for appropriate assembly instruction fragments (gadgets) in a code segment and...
Published by: IGI Global
Recommendation and Sentiment Analysis Based on Consumer Review and Rating
Accurate analysis and recommendation on products based on online reviews and rating data play an important role in precisely targeting suitable consumer segmentations and therefore can promote merchandise sales. This study uses...
Published by: IGI Global
Building an Internet-Based Knowledge Ontology for Trademark Protection
Global online sales for products, where many are substantially identical or deceptively similar, are the cause of a growing number of trademark (TM) infringement lawsuits. This research proposes an intelligent trademark legal...
Published by: IGI Global
A Self-Assessment Framework for Global Supply Chain Operations
This research developed an effective supply chain management (SCM) operation model and a corresponding diagnostic methodology in the global competitive environment by combining three phases and methodologies. In Phases 1, a list...
Published by: IGI Global
Explaining and Predicting Helpfulness and Funniness of Online Reviews on the Steam Platform
Online review is a crucial display content of many online shopping platforms and an essential source of product information for consumers. Low-quality reviews often cause inconvenience to the platform and review readers. This...
Published by: IGI Global
Lane Detection Algorithm Based on Road Structure and Extended Kalman Filter
Lane detection still demonstrates low accuracy and missing robustness when recorded markings are interrupted by strong light or shadows or missing marking. This article proposes a new algorithm using a model of road structure...
Published by: IGI Global
The Analysis of Two-Way E-Commerce Credit Evaluation Model Based on the C2C Mode
As an important mode of e-commerce, C2C has become a trading mechanism favored by consumers. However, for C2C transaction in a virtual environment, there is an issue of congenital transaction asymmetry, leading to increased...
Published by: IGI Global
A Lightweight Three-Factor Anonymous Authentication Scheme With Privacy Protection for Personalized Healthcare Applications
Security and privacy issues in wireless medical sensor networks (WMSNs) have attracted lots of attention in both academia and industry due to the sensitiveness of medical system. In the past decade, extensive research has been...
Published by: IGI Global
Patent Analysis in the 5G Network
In recent years, 5G has been the focus of research and development in the telecom industry. This paper aims to understand the development trend and technical hot spots of 5G technology through the patent analysis and build a...
Published by: IGI Global
The RFM Model Analysis for VIP Customer
Numerous firms accumulate large quantities of data or transactions after importing information systems and services, which leads to troubles with data procedure. Firms also have demands to find customers’ information from large...
Published by: IGI Global
Tiny-UKSIE
The application of semantic web technologies such as semantic inference to the field of the internet of things (IoT) can realize data semantic information enhancement and semantic knowledge discovery, which plays a key role in...
Published by: IGI Global
Android Botnets
Mobile botnets are gaining popularity with the expressive demand of smartphone technologies. Similarly, the majority of mobile botnets are built on a popular open source OS, e.g., Android. A mobile botnet is a network of...
Published by: IGI Global
An Investigation of Patient Decisions to Use eHealth
eHealth service has received increasing attention. Patients can consult online doctors via the Internet, and then physically visit the doctors for further diagnosis and treatments. Although extant research has focused on the...
Published by: IGI Global
Analyzing the Omni-Channel Shopper Journey Configuration of Generations Y and Z
Omni-channel retailing has been an essential issue to enterprises nowadays. This research applies goal theory to Engel-Kollat-Blackwell model in the omni-channel context and adapt the concept of Harris, Riley & Hand (2018) to...
Published by: IGI Global

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